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Trellis Leadership Diagnostic

The instrument

Dimension 1 of 6

Focus

In the last 30 days I have said no to a real revenue opportunity because it was outside our ICP.
I can state, in one sentence, who we do not sell to.
If I asked each person on my team to describe our ideal customer, their answers would match.
In the last 30 days I have started or approved work that serves a customer type we have not committed to.
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